Ali Usta became famous in social media (especially on TikTok) because of his language, energy, voice and serving qualities in his store „Çiğköfteci Ali Usta“.
Here he sells cig köfte (Çiğköfte), among other things. The price of a cig köfte at Dürüm was around 70 cents in January 2023.
Çiğköfteci / Cig Köfte Ali Usta
An order with Ali Usta usually goes as follows:
Open the bag, yes! Open the bag!
Thank you. Goodbye!
Ali Usta became famous in the social media because he sometimes serves customers in a very energetic and aggressive (but not angry) way. Especially when customers are too slow, Ali Usta becomes really lively, gets loud and sometimes shouts.
Especially for his sounds „Aha yes“ he has become famous in the social media.
It is said about him on social media that he is the most aggressive Çiğköfte seller.
Çiğköfteci Ali Usta: Location
Ali Usta has his snack bar in Istanbul on the street „Hobyar, Muhzirbaşı Sk. No:6,“.
Ali Usta has become such a phenomenon on social media that some social media participants travel to his store to see him live.
Note: A search engine search also turns up an „Ali Usta“ from Duisburg. This is a different Ali Usta.
Comment on Ali Usta:
Editor’s comment: Why does Ali Usta seem so attractive to some people that they drive all the way to his store hoping to get yelled at? It must live at the liveliness. Especially those who come from cold (and calm) Central Europe, where objectivity and calm are preached, as well as any liveliness is devalued as emotional lack of control, will find this energy attractive.
Çiğköfteci Ali Usta: TikTok, Instagram
On Instagram, Ali Usta now has over 44,000 followers. On TikTok, he has over 4,000 followers. (Both as of January 2023)