On TikTok, there is the so-called „Live Battle“ feature. In this feature, two streamers interact with each other and have the opportunity to collect money from viewers. Streamers are people who play computer games live and online, and other people watch them.
How do the Live Battles at TikTok work? Explanation
On TikTok, anyone can watch short videos or post them themselves. One can comment, like on other social media platforms, like or share the videos.
Additionally, there is a „streaming function“ on TikTok, similar to Twitch (Twitch is another social media platform exclusively for livestreaming mostly computer games).
This „streaming feature“ of TikTok allows users to go live on the platform itself and stream their content. This can be video games, but often other content is streamed as well.
Twitch streamers or YouTubers, for example, can take advantage of this feature to earn money on TikTok in addition to their original platforms. They do this by competing live against each other in so-called „Live Battles“ on TikTok.
The aim of TikTok’s streaming function is to let streamers play computer games against each other simultaneously via a split screen (i.e. a screen cut in half, with one streamer on each side). The viewers of these live battles can then decide which of the two streamers played better and wins the live battle. They do this by sending money to their favorite streamer.
With Live Battles, the streamers mainly reach a younger target group than their existing viewers on their original platforms such as Twitch or YouTube. Thus, they can expand their fan base with Live Battles and ideally generate more followers and likes on Twitch or YouTube as well.
TikTok also benefits from this feature. Because part of the money sent goes directly to TikTok itself. In addition, the platform generates more users this way and can thus increase its advertising revenue.
Although the feature has many fans, it is also viewed critically. Some comment that live battles are almost exclusively about money, with the fun of the game taking second place.
How can I play a Live Battle myself? TikTok, explanation
First you have to create a free TikTok account. Once this is created, you have to click on the plus symbol at the bottom of the account. Now the option „Live“ appears on the far right. Again, click on „Live“ to continue.
Here you now get the option to click on „Start Live“. If a live battle is possible, the option „Live with another host or spectator“ will also appear. If you click on the ∞-sign, you can send a request for a Live Battle to another account. If the other account accepts the request, the Live Battle can begin.